OpenSEO published nine agent skills for SEO workflows

claude mcp add --transport http --scope user openseo https://app.openseo.so/mcp

npx skills add every-app/open-seo

Start here

SEO Project Setup

/seo-project-setup

Sets up a local workspace for one website or SEO project. The agent saves the domain, goals, audience, positioning, competitors, and target markets, organizes exports and notes, and records how you want it to approach SEO here. You get a folder structure and a short project summary: what site is in scope, which goals matter, what files are available, and what to run next. Run it from the folder where SEO work should live, and add Google Search Console exports if you have them. Later sessions reuse that context.

Start here

SEO Coach

/seo-coach

Recommends the next workflow. The agent looks at your goal, experience level, available data, and project context, explains the options in plain language, and keeps the next step small enough to act on. Useful for questions like where to start, whether to research keywords or competitors first, and how to use AI for SEO without getting generic output. If you already know which workflow you want, run that skill directly.

Audit

SEO Audit

/seo-audit

Audits a site and writes a one-page HTML report. The agent runs an OpenSEO site audit, pulls backlink and traffic-estimate data, and verifies every finding against the live page HTML before reporting it. The report is built around one action to take this week, with the exact steps or message included, then five to ten small fixes with evidence, a starting focus area of three to five specific keywords, a list of what already works, and a note on how the review was done. Technical terms are explained the first time they appear, so the report works for a client or founder who has never done SEO.

Broken sites are handled explicitly. If the domain is down or half-crawled, the agent investigates the cause first — an expired certificate, a dead domain with a live successor, a page-level block — and the recommendation changes to match. The site audit is included on every plan, up to 50 pages on the free plan; backlink, domain, and keyword lookups spend credits, and the skill keeps that spend modest.

Research

Keyword Research

/keyword-research

Finds keywords worth targeting. The agent researches ideas from seed topics, products, pages, competitors, or audience problems, evaluates volume, difficulty, CPC, intent, and SERP competitiveness, and filters out irrelevant, duplicate, branded-only, and off-strategy terms. You get a prioritized shortlist, a longer opportunity table, SERP caveats, and a recommended next action, with reasons attached to each keyword. Give it one to five focused seed topics and name the country or language when it matters. It asks before saving keywords back to OpenSEO.

Research

Keyword Clustering

/keyword-clustering

Turns a keyword list into a page plan. The agent groups keywords by intent, SERP similarity, and page type, separates terms that look similar but need different pages, maps clusters to existing URLs where they fit, and proposes new pages where nothing matches the intent. You get clusters with primary and secondary keywords, intent, page targets, priorities, and notes on cannibalization or consolidation. Input can be a keyword list, a saved keyword tag, a Search Console export, a seed topic, or a domain. Share your existing pages if you want URL mapping. Tag changes stay user-approved.

Research

Competitive Landscape

/competitive-landscape

Maps a market before you choose competitors or pages. The agent builds a representative query set, inspects SERPs for recurring domains, separates direct product competitors from publishers, directories, communities, marketplaces, and resource sites, and compares organic footprints and keyword coverage across the strongest domains. You get market leaders, the most winnable opportunity area, the biggest ranking barrier, the query set used, domain types, winning themes, and recommended next workflows. Ask it to label domain types clearly — in many markets the pages winning search traffic are not your business competitors.

Research

Competitor Analysis

/competitor-analysis

Analyzes one competitor in depth. The agent reviews ranking keyword themes, page opportunities, backlink and authority signals, and head-to-head SERPs, keeping evidence separate from inference. You get a competitor snapshot, the biggest lesson, the best opportunity to beat them, content patterns, backlink notes, and priority actions. It recommends stronger angles rather than copies of competitor pages. Use it when a competitor keeps appearing in search results or sales conversations, or before building comparison pages.

Research

Local SEO

/local-seo

Works out why a business does or does not show up in Google Maps and the local pack. The agent audits the Google Business Profile — categories, rating, hours, photos, claim status — compares it to the competitors ranking nearby, analyzes the review gap by volume, recency, rating, and owner replies, and runs a rank grid showing where Maps visibility drops off around the location. You get a profile snapshot, a visibility map, a signal-by-signal comparison, and a prioritized fix list starting with this week's. Give it the cid or placeId rather than a business name, and the correct storefront coordinate — a grid centered on the wrong place is worse than no grid. Every grid point is a paid search, so ask for the cost before running anything larger than 3×3.

Promotion

Link Prospecting

/link-prospecting

Finds outreach prospects for a page or asset. The agent builds prospecting queries from your asset, topic, audience, or competitors, searches resource pages, listicles, comparisons, directories, publishers, and topical articles, and uses competitor backlink patterns to see where attention comes from. Prospects are qualified by topical relevance and outreach angle. You get the best angle, the highest-priority prospect type, a prospect table, contact-discovery notes, and reusable outreach drafts. It does not invent contacts, and it requires source URLs for any contact details. Use it when you already have something worth linking to: a guide, product page, study, tool, template, or dataset.